What difficulties does the user face when booking online? Prefer not to save their Bank card details. There should be a option to re-schedule appointment with their hair stylist. Rather than been assigned to a different hair stylist.
Quantitative & Qualitative data results, i re-designed the appointment page to include an option that allows user not to save their bank card details.
I created a button that enables users to select their preferred hairstylist and services, ensuring a seamless booking process.
HOW CAN I RESOLVE THE PROBLEM
Lets focus on the problem
User Testing
'Call to action button for paying the deposit not visible' 'Problems encountered with the empty basket during the booking process' 'The proposed improvements include making the call to action button for a seamless process'
Homepage-Conclusion
Based on my findings, user on the go prefer to book appointments, promptly, ensuring an intuitive design with appealing call to action buttons enhance the overall booking process, and clear options for privacy.
Easy Navigation
To ensure intuitive experience, avoid any ambiguity
SERVICE
service Treatment in bold text, highlighted for better visibility
User Reliable booking service
Simplify the layout for ease of use- Option added for the user to opt out Avoid Bank Details Include a option to select their chosen hair stylist
04.
Call to action button fit for purpose, booking reference confirms the booking was successful
This may prompt user to seek other bookings through other apps instead, if feature: ‘Not to save Bank Card Details’
USABILITY TESTING-Results outcome from participants
‘Appointment not available, ‘pop up message the salon is closed, no prompt to book online’
‘No option to scan details, user will need to input the digits manually’
Quantitative Script
During the usability Testing Phase, 15 open ended questions were created part of the interview script.
Designer to encounter the pain points & positive.
The conclusion highlighted two primary factors affecting the booking process, with a hair stylist. The ability to book directly with their preferred stylist and the challenge of determining their availability.
A key pain point identified was the need for users to contact their stylist directly to enquire about their availability.
Customer rating to be considered for review purpose
As a UX Designer i conducted online survey with 23 participants who are regular users booking appointments on native app online. The survey included open- ended questions, multiple questions to gather comprehensive feedback from the data, 3 main pain points identified by the users.
Post it notes categorised into 12 Descriptive Titles, positive colour coding in blue. Negative points colour coded in red.
Based on the colour code digital notes, stakeholders can address improvements for the forthcoming application.
The aim of the card sorting process was to create a mobile friendly application, addressing the user needs in terms of errors.
This approach provide a seamless journey to ensure booked with the correct hair stylist, completing the end to end journey.